Since when did making profits become unethical? What is unethical is giving away traceable customer information like phone numbers or locations of the texts. I certainly hope all that data is stripped. Otherwise then yeah it's unethical
It's literally a nonprofit. If they earn a profit or facilitate some other profit earning enterprise it is unethical, by definition. In a just world it would also be illegal and prosecuted.
Not to mention that they've said that Loris hasn't reached the contractual threshold to actually pay any money to CTL yet...
Edit: Even if it is CTL taking all of the profits from Loris I would consider that unethical without clearly informing everyone involved of how the data from the interaction would be used, and a 50 paragraph privacy statement doesn't count as "clear"