Also, it would be a pain to find out a movie isn't available for streaming and then having to login to another account to put the movie in its cue. And I don't want to browse DVDs and put one in my queue when it's available for streaming.
It's rare that companies this size make such stupid moves; this is one of those times.
The bigger issue is splitting my ratings and thus my suggestions. I already ignore other places to rate movies since only netflix provided a tangible benefit to me. Split it, and it won't.
Hastings is the very definition of stupid: hurting himself, his company, and his customers -- all at the same time, and totally oblivious to it all.
His method to "fix" his previous mistake is to make an even bigger one. Unbelievable.
The reason for the split has to be business-related, and my best bet is to create a very clean separation of intellectual property. This among other things is why I find the post disingenuous.