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Qwikster.com was registered in May 2010. This was not an overnight decision and I doubt even the contrition in the blog post wasn't well planned.

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I strongly suspect it's related to negotiating royalties for streaming based on streaming subscriber numbers, not the combined numbers.

That was the reason behind the original split in the services, so it's probably why they're actually splitting the accounts.

> That was the reason behind the original split in the services

No. Not at all.

The plans were split in preparation for the company split. This has been in planning for a long time.

And the company split isn't "related to negotiating royalties for streaming based on streaming subscriber numbers, not the combined numbers" as waterlesscloud indicated? The public explanation of better focus for each business is sensible, but I think there is a not insignificant impact to licensing that drove the decision as well.

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