One big reason for this is some strange social stigma surrounding VR. Yes, there are many other issues like cost (minimum $2000 investment for a VR ready PC and headset) and complexity if you’re not using Oculus / Meta. Then there’s also Facebook’s toxic brand, which drives away many early tech adopters; but what if we were able to take them out of the equation?
Anyways, I did an experiment last Christmas. I got several family members Oculus Meta Quest 2 headsets. At the same time Meta was offering a $60 referral credit where both you and the new Quest user would get $60 in store credit.
To summarize, I removed the barrier of monetary cost, and Meta removed the barrier of complexity from VR (ie no wires, or PC setup). None of these people had a bad opinion of Facebook either. What was the result?
They tried the free demos once and stopped using it. It wasn’t until I constantly pestered them, that they actually tried apps with free credits and games and started to understand VR and use it more regularly, namely the fitness and social apps. I even recently talked to Meta contractor who mentioned that she wasn’t interested in a free Quest 2 headset even though she held the company in high regard. I feel for VR marketing teams. Until Apple helps make this mainstream, XR will have a very big hill to climb.