TIL what that actually means (the wiki bit below). Its also the name of a hearing aid company in Ireland [0], making it even more ironic. Pretty sure this is where the name originated from.

Found out that (according to wikipedia)[1]:

"is an alteration of bonavox, a Latin word which translates to "good voice"."

[0] - https://www.bonavox.ie/ [1] - https://en.wikipedia.org/wiki/Bono