God, just the frontpage of this site makes it look even more quacky. The call to urgency, the secret knowledge, the rant against Big Glass, the frankly cult-ish photo of this guy, etc...

And I wouldn't like to describe myself as "having really high bullshit meter", it makes one overconfident when you do fall for one. I'd rather think I try to avoid emotional arguments and contexts in which I would be vulnerable.