I agree with you on the title, but when reading what was
actually happening, I was disappointed.
> who would want to buy an appartment [sic] in a mall
I wouldn't want to
rent an apartment from a mall, but I'd buy one if it allowed me to build out my space any way I wanted, if the mall were indoors, and if there were at least a small amount of services available from within the mall that I would use (such as a good food court/restaurants).
Where I live, about five months out of the year are so cold it's miserable to get motivated to go out. It's too cold and snow makes getting places painful. Having a space, like a traditional "flat" which is wide open and would allow me to construct a living space (which would usually mean buying a place rather than renting it) would be awesome, especially in such a "crappy environment" that an old 80s/90s-era mall has to offer. I'd love the retro aesthetic and I could make some interesting use of it.
I can't see this sort of approach actually happening, though. If it could, and the price was reasonable, I'd buy in.