But I think the point of your parent comment's reply was that the inevitable adoption of this same techonology in the consumer-level environment is a bad thing. Among other things, it will allow big tech companies to have an stronger grip on what software/platforms are OK to use/not use.
If your employer forces you to, say, only use a certain version of Windows as your OS in order to do your job, that's generally acceptable to most people.
But if your TV streaming provider tells you have to use a certain version of Windows to consume their product, that's not considered acceptable to a good deal of people.