As for Yammer itself, I'm thoroughly unimpressed. At the least they could have made it look different than twitter. They even copied the UI. There were so many companies doing truly innovative things... TechCrunch50 seems like a total farce.
s/50//.
When Twitter launched people said it was "just" a place for people to post what they're eating and that it wasn't nearly as worthy as feature rich services that had come first (Upoc and Dodgeball).
I do think there were other "cooler" companies, but this could be huge. Right now Twitter mostly consists of a relatively small group of web/tech people. Just like what happened with Facebook and colleges, if Yammer gets critical mass in a few big companies, it could explode.
Google was yet another search engine. iPod was yet another MP3 player. Doing something better (or for the right audience) is often what it takes.
That being said.... I dunno if Yammer captures the motivation for USERS to "yam" (tweet?). I can see why people use twitter. I can see why businesses would want Yammer. But I can't see why business employees would want to use Yammer.
Because not Yammer-ing enough will look bad at your performance review. Ah, I love the corporate world.
Maybe some companies will "claim" their names on the site, just to reserve their name.
http://en.blog.wordpress.com/2008/01/28/introducing-prologue...
Oh, and Backpack's status updates:
I guess it's the packaging?
As far as black mailing them into using it? I doubt it...a corporation is much more likely to simply ban the site so that their insider knowledge instead of going through the process of signing up and entering their CC details
Isn't life funny. I guess some people thing he's doing well. :)
Maybe it "won" because it has the PayPal mafia backing it...
http://www.techcrunch.com/2008/09/10/yammer-takes-techcrunch...
I'm using it now and I'm loving it.
In the end Yammer looks fun while ididwork looks scary.