> Is it better to grow it internally?...Or the best way is to recruit a skilled DevRel person or instead of a marketing person and collaborate in creating great content?
I work with ~70 developer tools companies on devrel/marketing and the biggest killer has got to be founders who think they can just throw marketing over a wall to someone else.
Initially, you as the founder need to become that skilled DevRel person.
If not you, get a co-founder level person to help you. The truth is, in the early days, nobody else will care about the project like you do, so you need to be out there:
- Writing about it
- Demo-ing it
- Talking about it (eg: conferences and meetups)
- Talking to users and contributors
Eventually, you'll need to build a playbook that another DevRel or Marketing person can execute, but you can't outsource this when you're still finding product-market fit.