PS: Don't forget Zappos sells shoes online where fit is both harder to come by and more important.
I'm not arguing it's impossible to sell fashion items online; it evidently is. It's probably also possible to sell wallpaper over the telephone. That doesn't mean the economies of selling over the internet necessarily lend themselves well to disrupting a sector that enjoys massive profit margins through making far more effective emotional inducements to purchase than a photograph and a like button.
You could also do the same thing for the mass market, but I don't think the average American really wants to see someone that actually looks like them trying on the clothes. Granted, there are main stream markets other than fat that this could work just fine, baby clothes, teens, big and tall etc.