* We operate on gigantic sets of data (not from CS perspective, average human consumes more data in 10 years than avg man in his lifetime only few decades ago)
* Reasoning about data is not easy, and storing what matters is crucial in being effective worker/citizen/parent/etc.
* Promo of zettelkasten
* Good money too? Making note-taking app is not as difficult as coming up with novel startup and takes less time and money
* Internet figures promoting it (David Perell)
* Feels like we've done something without too much effort (motion vs action by James Clear - https://jamesclear.com/taking-action)
* This is the way to create articles and papers - most of the tech are not writers and their writings had happened naturally and by some impulse/itch. To repeat that we cannot rely on these forces all the time
* You can make your own personal wiki which can be the new blog, feels sexy for tech (whereas other people are doing that by cultivating their ig/fb profiles)