Their supply chain is super optimized, and it's hard to beat them on price if a competitor decides to try (at the same quality that is).
Their supply chain is super optimized, and it's hard to beat them on price if a competitor decides to try (at the same quality that is).
I know someone who got an MSI laptop recently and it’s complete garbage. The screen casing cracked from the force of the hinge within months, the trackpad is borderline unusable, wifi is spotty, the paint on the keyboard started flaking off within months, and it’s a general piece of junk.
But on the store page it looks like an extreme bargain because it has the same ram, GPU and cpu as much more expensive laptops
Yep! Like with dell: non-standard power supply size, non-standard motherboard size. And with most of the companies: a motherboard that uses whatever the cheapest USB, sound, SATA chipsets were in the bin that week.
The boards are designed and reworked constantly by the factories...as opposed to Apple who pour enormous engineering effort into refining, testing, etc each revision.
if you want one or two tb of storage and decent ram you're looking at $3,000+ after taxes
Apple has also repeatedly sold several year old computers at brand new prices, in particular the 13" 2012 MBP that was only discontinued mid-2016, the 2015 MBA that they "updated" in 2017 and sold for another few years, the 2014 mini, the 2013 Mac Pro. What's worse is most of these were computers at the bottom of their price range. I had to steer so many people away from the attractive seeming base model MBP and convince them that yes, it worth spending $200 extra to get a machine that's 3 years newer. What other OEM literally sells several year old machines for new prices?
EDIT: Just remembered they still sell the 2018 i5 Mac Mini for the same price.
EDIT 2: Oh yeah and I just remembered they'd hide what generation Intel CPU you were getting and just say Dual Core 2.5Ghz i5.
This is very real. I noticed that the Lenovo T14s has a noticeably better trackpad than the Lenovo T14, but you can't tell unless you try it out on both Notebooks as both are listed as "Mylar® surface multi-touch touchpad" on the spec sheet.
At the same time, this can be important or not.
When I do my pc builds I pick the cheapest case as well, and I'm fine with it. Similarly I took non-Apple laptops all my life (up to 5 years ago, when I started coasting on employers' hardware) without many problems. I just couldn't justify spending 3k to have a laptop which performs as well as one for 1k, just for the better quality of the materials.
So their entry level machines are a great deal -- you get the quality of a 5000€ machine for just 2500€ if you can live with limited storage.
But if you want enough storage, you're paying the full price...
I'm not a fan of their policy, because the result is that lots of people get computers that are artificially crippled by low storage. But there's no way they could keep their entry level prices as low if they charged a fair price for upgrades.
It sounds really weird to talk about 2500 EUR laptop as "entry level".
> They want to offer computers at every price point
They don't offer anything under 1000 EUR.
Apple is doing the same as car companies: Make the base price of each model as low as possible and then charge ridiculous sums for extras.
Not that I'm trying to blame Apple, they've done a great job and it would be irrational for a company to not take the free money (I'd do the same and it's not that their competitors are better, high end PC laptops have similar margins it's just that less people want them so Dell, Lenovo etc. tend to sell them at massive ~50% discounts eventually (same with Android phones) which Apple never does, since their prefer to sell at relatively low volumes but with huge margins). However their prices for ram/storage are objectively predatory and the only reason they can get away with it is because there is no viable competition, it has nothing to do with "subsidizing" entry levels Macs. If they wanted to they could easily cut their prices by 500-1500 across the entire 14/16" mbp range and still remain more profitable than all the other laptop manufacturers.
I own one of the new Macbook Pros, and the build quality of them is fantastic. It's the sturdiest computer I've ever seen. It's a huge jump from their previous models, it's even better than the 2015 models, which were already very good. I've opened it up to look at the internals, and there's so much material everywhere. No wonder it's heavier. Even the base plate is a lot stiffer than in the previous models.
Now, I must concede that I'm not too familiar with windows laptops, but I've never seen anything remotely comparable to this. If you could point me to a 1300€ windows laptop that's even close to the Macbook Pro in build quality, I'd love to hear about it.
And that's not even mentioning how fantastic the display and the speakers are, because they are unbelievable.
The only thing that's cheap about the new Macbook Pros is the camera, which unfortunately is still a piece of crap, just with some machine learning algorithms applied (they don't help).
Obviously I don't Apple's exact margins, they are probably lower than 50% but not by much however: "But there's no way they could keep their entry level prices as low if they charged a fair price for upgrades." is simply just not true, they obviously could do that if any of the conditions I mentioned changed, they just don't because as any other company Apple seeks to maximize it's profits.
Dell XPS, Thinkpad X1, Razer Blade and Surface Laptop lines have pretty decent build quality, of course they all have inferior CPUs which use more power and generate way more heat compared to the Mac (I didn't say you can get one for 1300€, just that that other manufacturers try to price their premium laptop lines at similar level as Apple but usually end up having to sell them at significant discounts)
I still have a 2011 era MacBook that I can use, and was very pleasant to use until an OS update a couple of years ago.
But that was because I was able to upgrade the RAM, the SSD, and replace the battery.
None of those things are possible with macs from the last few years, so their longevity is much more likely to resemble phones than older macs.
Mac hardware holds value because it's well built, supported for a long time, has specs that are enough for a wide range of users...
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For every power user running through battery cycles every day, there's people who just need a solid well built machine and won't feel the need to upgrade just because their machine gets less battery life, or a given IDE needs more RAM.
Those people don't replace hardware because it's broken, they replace it because it feels old. Design wise, materials wise, etc. Not having crummy bloatware slowly accreting gigabytes of junk and a dozen extra startup items.
Compare a sub $1000 M1 Air to any other sub $1000 laptop coming out today. You'd be incredibly hard pressed to find anything even half as well designed... that's how you get people to keep their hardware.
I sold it last month to pick up a new 2021 MacBook Pro M1 Max. I bought it with 32GB RAM and a 1TB SSD because I don't need anymore, 8 years later. And the i7 I had still beat out last years base model on Geekbench.
We've solved the storage latency and throughout bottlenecks, scheduling, and CPU core counts, so we don't really need beaucoups of RAM for a functional laptop.
RAM bandwidth doubles with each generation and throughout and latency improve, so less is needed for the same performance.
Batteries are relatively inexpensive to replace through the vendor are improved in energy density, energy density, and cycles, so there's not a big advantage to buying aftermarket even though you can.
For 2014-2016 Macs with flash storage, they're still pretty great to excellent machines. The greatest detriment to the longevity of 2017-2019 Macs is that they contain Intel components, and that every release of MacOS since High Sierra has been designed adversarial against their security flaws. Costco was practically giving away Intel iMacs recently, offering them almost half off.
Also, I remember benchmarking on apfs post-mitigations and seeing up to a 40% performance loss on some syscalls, which translated to an unusable computer on dual core Intels or anything with mechanical storage. How would upgrading components have helped then?
They downclock the CPU on mobile devices as the battery ages, to keep the CPU from browning out so you
My system, made in 2013, won't be supported by the next OS release this coming fall, but they usually continue security updates at least one release behind. That's basically ten years of hardware support.
Keep in mind that Windows 10 came out in 2015. A ton of manufacturers simply did not support windows 10 on hardware sold before it, because win10 coming out helps them move new PCs.
Apple leads the industry in using slave labour to create disposable fashion items.
https://9to5mac.com/2021/05/10/seven-apple-suppliers-alleged...
RAM bandwidth is improving a lot faster than its latency. (The latter is almost as stagnant as max CPU clock frequencies.)
I would be OK with my M1 Air performing in a similar way.
My iPhone came out around the same time and Apple is planning to support devices several generations older than mine with iOS 16...
Just saying.
Otherwise, yeah! My wife has an older iPhone still nicely supported, and older than my Note.
My last Mac was a 2012 i7. I used it 6, 7 years? It is still useful, but got coke on keyboard! I fixed it myself last time. Not doing it again.
I wouldn't choose that kind of uncertainty.
If you do any volume purchasing the resale value of old Acer laptop or asus ones is so bad they really do become w waste quickly. Folks w macs use them forever. And then resale market isMUCh better for apple
Can I really run everything windows runs on windows ARM offerings? Be good if MS has solved things this time around. Some of us still remember Microsoft's "Plays for Sure" campaign against Apple.
I'd say 10 years is a pretty good run for a laptop. YMMV