Washington state shuts down Amazon price-fixing program nationwide
atg.wa.gov
atg.wa.gov
That's what Amazon has done. Price fixing and control of the competitors inventory. Damn bastards.
For some reason I was under the impression that this is exactly how it works at some physical retailers? Can someone confirm that this is not the case? Does Costco/Walmart/CVS/etc. eat the cost if the items don’t sell?
Costco, to my knowledge, is actually one of the more strict retailers with IIRC 6 month delay between a product sale and the vendor being played. Mostly due to their generous return policy.
I don't know of any large retailer that eats the cost of unsold goods. It's typically the retailers who pressure the supplier/brand into offering discounts and coupons in order to keep product moving.
It's interesting that food is an exception, perhaps because it's perishable, and if you don't pay for a delivery of ingredients... no soup for you. And restaurants may actually be competing for access to high quality materials. Of course the larger chains can manage their supply chains differently, partly by using less perishable ingredients in the first place.
I personally have been a chef and a manager in retail food businesses from movie theaters to coffee shops. I have a friend who owns an upscale boutique that sells many types of products, another that sells products through her salon, several more that own vintage stores (admittedly entirely different supply chain,) a friend who discussed his well-researched, in-depth business plans to open a gun accessories retail shop, another who sells wood crafts and other products direct to customers, a couple full-time artists who sell their art either through galleries or from the walls of businesses, and several food purveyors that only sell to businesses for resale.
In that entire pool, only the artists selling their art through galleries and coffee shop walls, and one of the vintage shops that does consignment sales, differ from the norm of retailers owning their inventory. Some wholesalers or manufacturers will afford well-behaved businesses lines of credit— but that's not the same thing as not owning your inventory. You can't just return it if you don't sell it. Once you sign that delivery sheet, it's pretty much yours.
I've heard of retailers selling new products on manufacturer consignment. I wouldn't be surprised if some specific industries operate like that as a norm. Maybe phone vendors? Maybe software/computer game stores, possibly, because the content is license-based and the material cost is relatively small compared to the price? (Amusingly, as a long-time software developer and someone with a lot of experience in the retail end of business, I have no idea how retail software sales work.) But there's no way Nordstrom is going to order a skid of this spring's collection from major brands and designers and be like "sorry, we decided to give the floor space to other items, so either mark these down to bargain rack prices or we're not paying for them." If that were the way it worked, nobody would sell them anything.
I get the sense that the original commenter just extrapolated based their understanding of business practices that weren't as common as they thought.
Edited to make it clear that I'm saying the retailers I'm well-acquainted with do not get reimbursed for unsold items except from a few specific suppliers.
Also "return it back" doesnt mean the company got the same value. Some companies only give credits for the returns and sometimes those credits are less than MSRP.
If you ever see something on clearance it means A) they cant return it to get credit or B) the credit amount they will get is less than what the clearance price they are offering is
For books some can go to half priced books type stores, but if there are a lot unsold it probably isn't worth the shipping.
You may be conflating payment terms of trade with sales/revenue recognition.
In general for consumer goods (unless it's a consignment model), revenue is recognized by the manufacturer the day products are billed and shipped to the retailer. In other words Store inventory is usually on the retailers balance sheet.
The retailer may actually pay the manufacturer 30/60/90 days later (I've never heard of 6 months but it's possible) and that's subject to negotiation. But that's cash/working capital management, not P&L.
Trader Joe's does this. Though they also rebrand the products they sell.
There are a few different models. What you're describing (stocking a product owned by another entity and giving them a cut of the sale price) is frequently known as consignment. It has minimal risk for the retailer, and typically involves non-perishable goods (clothes, electronics, etc).
Other retailers purchase the product at a discounted price from another entity and then sell it at their location for a higher price. This is the wholesale model where a producer is selling so much product to a retailer that they'll give them a discount on the price.
Wholesaling comes in 2 main forms: As described above, or "buyback". With a buyback contract, risk is shifted back onto the producer, as any unsold stock at the end of the contract term is "bought back" by the producer, typically at price they sold it to the retailer (possibly minus stocking/shipping fees).
I have no idea how the specific places you mentioned run their shops, but having been involved with several companies that produce physical goods for market, it's VERY common to sell to major retailers, and not just run consignment contracts (in fact, we ran VERY quickly away from anyone offering such deals because we would have to tie up inventory on their shelves that we may never be paid for).
The stores were really more like real estate companies and payment processors than what most people think of when they think "retailer". They rented shelf space to manufacturers/distributors and handled the money when someone bought something. (For the catalog companies, replace "shelf space" with "page space").
This was why when after you decided in late 1995 to upgrade to something better than Windows 3.1 and walked into Egghead to buy a new OS you'd see Windows 95 somewhere prominent visible from the door, probably with banners touting how great it is, and OS/2 Warp would be on the bottom row of some shelf in the back of the store with poor lighting and enough dust to suggest that not even the person who is supposed to vacuum bothers to go back there.
Microsoft paid for prime real estate in the store and in-store advertising for Windows 95. IBM did the minimum possible that would get OS/2 Warp to be somewhere in the store.
But merchandising and stocking the shelves was also 100% our responsibility.
on edit: of course book stores don't compete with publishers.
(Fun Fact for anyone not familiar with this practice: in publishing the covers were shipped back as the proof because whole books are heavy/costly to ship and take up a lot of space/costly to warehouse so the retailer with them on hand would just have the rest of the book pulped).
Enjoyed a lot of cheap sci-fi and fantasy that way.
Most products in stores today that aren't sold in bulk have a bar code on the packaging, which can be sent back as symbolic proof the item was "destroyed" (about as meaningful as the; for smaller objects, send back the entire front of the package.
I'm not saying this is a good idea. (I think this is a terrible idea, and that we create too much waste already) I'm just saying it's entirely possible.
Now, not all products come with MSRPs, and unless there is a contract between producer and retailer on a pricing floor, the retailer is free to set the price of a product as high or low as they want.
But, there is a key difference here. Let's use your supermarket as our example. A supermarket sells both Rao's Pasta sauce (7.99) and MarketBrand Pasta Sauce (2.99). The difference is that the store has paid Rao's 2 dollars to purchase their sauce which they then mark up to 7.99, and had their store band produced for them at a purchase price of 1.25. Both manufacturers have been compensated for their products.
Instead, what Amazon does is take a shipment from Rao's with the promise that they will be compensated 2 dollars for each bottle that is sold (which requires Raos to tie up inventory/money) and then undercuts their price with a product that they produce themselves and list on their page much more prominently, after using Rao's product previously to demonstrate market demand for that type of good in their store.
Weber grills rarely go on sale or clearance because you need permission to do so. Menards near me often has 11% rebate on everything sales - they do not sell Weber grills. Home Depot matches Menards 11% rebate on everything, except things Weber grills where they are not allowed to discount.
I know of one case where a golf store threw in a free hat with the full price purchase of an expensive putter. The customer was an undercover agent for the putter company and the store no longer got more product from that company.
I know there are a lot more examples, but I don't know them.
Some of the stores do this because they have the market reach and leverage to do so. Some of them switch to this out of desperation. Two recent and famous examples that I can think of are Fry's and Toys "R" Us. Now they didn't do it as a proactive strategy, but still. I believe Best Buy is an example of a successful retailer using this sales model.
"While they’re often confused, Sold by Amazon and Fulfilled by Amazon are two different things.
With SBA, Amazon prices your products and owns any transactions that take place. When an item sells, they pass the proceeds on to you for allowing them to sell your product.
With FBA, you price your products and own the transactions. It is a service where Amazon handles the order fulfillment process for your products."
https://amzscout.net/blog/sold-by-amazon/Learn something new (and important) every day.
Unfortunately if you really need genuine products you simply cannot buy things off Amazon anymore.
It doesn't matter who you buy from. The picker at the warehouse picks from the same box, the actual product could come from any seller, even if it's "Sold by Amazon".
Who you purchase from is purely an accounting thing, unless they manage their own stock and is not part of Prime.
If you would like assurance that the goods you purchased actually us genuine, you have to shop from other retailers.
Amazon can still locate all products of a particular SKU received from vendor X on a particular date, or know what receipt your sale was from.
I have noticed less counterfeits these days
This would be a great area for regulation as well. If Amazon did it, someone else is bound to do it in the future as well.
That's not true. Commingled inventory is stored in separate bins so that the original source of the unit can always be determined.
This is explicitly said on the Amazon seller help pages for commingling ( https://sellercentral.amazon.com/help/hub/reference/20014148... , https://sellercentral-europe.amazon.com/help/hub/reference/G... )
There is also this Financial Times article from 2019: https://archive.md/kfABj - quote from Amazon spokesman:
> The system is purposefully designed so that similar products are not placed next to or near each other, and Amazon can also track the original seller of each unit.
I guess the confusion came from the name "commingled inventory" - Amazon seems to have recognized this recently and is now referencing this feature as "virtual tracking" instead (quote from the above help pages):
> Commingling is a term that was sometimes used to refer to virtual tracking. However, virtual tracking is a more accurate term, because we trace the source of eligible products throughout the fulfillment process. Identical items from different suppliers are not stored together.
For whatever reason, I have noticed this getting dramatically worse over the past couple of years. Almost all "5-star" reviewed products are filled with top reviews of 1-star reporting fake products. And because of Amazon's overly generous return policy, there's a lot of used products sold as well.
Buying off of Amazon feels like there's a high probability you'll get a used or counterfeit/fake product or both.
I have been reducing what I buy on Amazon because I just don't trust it.
I wonder whether fakes are more prevalent in some product categories than in others.
That is a very generalized statement. I have bought hundreds products shipped and sold by Amazon and never had an issue with authenticity. I'm sure it happens, but I'm willing to guess it is pretty rare and Amazon has always been quick to refund products that are shipped and sold by Amazon.
I gave up after the third time and went back to buying from brick-and-mortar, and haven't had a problem since.
Between my experience and reports from others, I'd say that you've been extraordinarily lucky.
Other gear (filters, nose cusions, tubing) looks more or less authentically packaged correctly.
Some of the fake stuff is pretty good. Would you notice if your energizer batteries were random Chinese fakes?
The first fake I discovered on amazon was a mouse trap of all things.
I probably wouldn't care about a mouse trap though, as long as the mechanism doesn't store enough energy to burn my house down.
My friends and I all bought fake Bose headphones from a shady dealer in China (in person), and the $50 knockoffs sounded exactly as good as the real $600 ones. The only way to tell there was anything wrong was by the fact that they all broke down within a few months.
Let's say you wanted to buy an iPhone or a Canon SLR camera or a Lenovo laptop. You can't buy these from Amazon? What happens if you try? Will they ship you a block of wood in a box, or a myPhone? And won't refund it?
(this is an example, you can google for real stories)
To add, there are stores of extreme coupons who will products (again, lets use toothpaste) from brick and mortar stores on discount, then sell them on amazon. Or buying returns/expired food products from brick and mortar stores, then selling into amazon.
Again, the issue in all this is co-mingling because any genuine sourced products compete with these less reputable ones.
They might come without packaging, but then so do the geniune ones sometimes. They look normal to non-expert eye, but then when you use them they either break quickly, or whilst functiontal are not as effective as a genuine item(worse sound quality, slower charging, slower transfer speed etc.).
https://bestlifeonline.com/walmart-amazon-counterfeit-news/
The issue is that there's huge incentives for vendors to counterfeit and few incentives for stores to deeply spot-check their middle-layer resellers or the stories they're told from wholesale sources, many of whom are in another country (with all the associated barriers of communication, documentation, and even good ol' fashioned "playing the foreign sucker for their money"). When nobody is actually getting hurt, the incentives to make sure everyone is playing by the rules are very low (and the benefits for cheating, i.e. making win-win deals that bring costs down while bringing revenue up for the merchant and some counterfeit outfit at the cost of lost potential sales to the brand owner, are high).
My recommendation would be to treat all stores with a long supply chain as sus until proven otherwise.
Untrue. Stick to SBA, and it's like any other retail store with customary supply chain integrity.
FBA can be anything because Amazon didn't purchase the goods, they're only warehousing and delivering them.
SBA and each FBA are separate bins by design. The commingling of different SBA/FBA sources at the same ASIN (item on the website the customer buys from) would be a different issue.
I would strike that from the description. You never really own the transaction when it comes to Amazon. FBA customers are not your customers. You cannot communicate with them and have the kind of relationship you would have with your customers if you "owned" the transaction.
Case in point: Amazon can shut down your FBA account next Monday and you'd have no way to reach "your" customers unless you included some kind of a registration form with your product and they registered on your site.
Source: My wife used to sell on Amazon. Fucking nightmare.
The most frightening part of the Senate bills are that they require Apple, et al to let people communicate with customers outside of the app store.
I understand. If we are talking about the 350 FBA sellers listing the same avocado peeler they all get from the same factory in China and private label under 350 different brands. Yeah. Could not agree more.
However, there are categories and products where you probably do want a relationship with the seller. Health and beauty products comes to mind as a potentially obvious one. For example, if there are recalls or any important notices pertaining to the products you bought, you would be well served to be on their email list. In addition to this, it is common practice to offer customers discounts for recurring business. This benefits everyone, the buyer gets the same product for less and the seller creates a subscription-based cashflow stream. Everyone wins.
If you look at it from the perspective of the typical mercenary FBA seller who took a $1,000 course to learn how to sell on Amazon, yeah, again, could not agree more. However, there are tons of sellers who honestly want to build a solid, reputable, caring family business that delivers good products. Most of these people work very hard --much harder than they did when they had a 9 to 5 job-- and it can take years before they turn enough of a profit to pay themselves a decent salary. I would caution anyone from seeing all FBA sellers through the same lens, that would not be an accurate assessment.
Yes, most mail from retailers is spam. But for a handful of small retailers I actually like their newsletters, because they remind me that they exist, so I remember them next time I order something.
I know a bunch of people who unplugged from the mothership starting by switching to FBM. The truth of the matter is that Amazon has such market dominance that being out there on your own might mean an 80% reduction in business. The exception is if you have very special products that are sole-source and well protected. In that case you could recover nicely to a decent run rate and make money.
Another thing Amazon does these days is real-time delivery time arbitraging on top of real-time prices. You may see an item be delivered by some date X, only to see minutes later it is available to be delivered by date X-2. To them it's another lever to pull.
They must have some game theorists/economists working on this.
"Sold by Amazon" should have only been called that if Amazon bought the items and had it in their warehouse. But their business "creativity" knows no bounds.
Sounds like the training was teaching you how to avoid leaving an audit trail rather than how to prevent illegal activity.
it is because humans use terms colloquially rather than with the utmost precision, and then it gets held up as if the person meant the exact precise legal concept. This is true always, which is why the advice this person got is also commonly given in lots of forms. For example, doctors are often trained in being careful in what they write down for the same reason.
The audit trail is always there no matter what, and this wouldn't change that
Alternative take: it is indeed for the same reason - to avoid incriminating yourself. You carry assumption that the behavior is not incriminating.
Doctors do commit in malpractice. Companies do engage in monopolistic behavior.
If such training were strictly to avoid illegal behavior, wouldn't it be better to train people in what the precise legal concept is, so that they can comply with the law? Or is behaving within the law a secondary concern.
In this case Amazon quite literally got caught by the AG of Washington state for breaking the exact laws their training tells them they shouldn't talk about. Why are you defending this?
I worked for a fortune 100 company. We are humans, and our customers are humans. We absolutely have morals - at an individual level, and those morals influence how we work
They also train people to not commit insider trading. It still happens. Does that mean the training exists simply to help them figure out how to not get caught insider trading, or to avoid an evidence trail?
You aren’t going to successfully train people en masse in something like antitrust law in the course of a few hours. That’s why law school isn’t a single day.
I’m not defending any illegal behavior here, I’m defending the training that says "please be careful with what you say" does not exist mainly to try to hide some useful evidence trail, which was the claim.
The level of cynicism in all this is impressively high, and the level of knowledge about antitrust is very low
Say that you are part of the executive team of Amazon, and want to take some illegal behavior like price fixing. Things that actually happened. You know it is illegal and want to avoid getting caught, so your communications only happen in person, and there's not really a paper trail.
Okay, great, you've set that up now. Now it's the day to day business at your company, and all different departments need to do their basic jobs to support that. You're still doing something illegal, and now it's spread across hundreds of people to support your illegal activity. The last thing you want to do is to have them writing e-mails about price fixing and kickbacks etc. How do you avoid this? Train your people not to mention certain words.
And guess what, that's exactly what they do.
Amazon literally committed a crime requiring many people to conspire. How is it cynicism to say that Amazon can conspire to commit crimes?
Your optimism is impressively high.
> Amazon: commits crimes
> OP: lol when I was at Amazon they told us not to talk about crimes
> You: These are completley unrelated! Let's stop this trope!
You cannot. As you've seen the frequency of antitrust judgements is very low, you're really unlikely to harm your company by saying anything. Don't worry about companies being “thrown under the bus”, their are fine, thank you.
No it's not.
https://www.justice.gov/atr/antitrust-case-filings
The only reason it appears to be low is because newsworthy antitrust filings against big tech are few and far between. You can still be a target of the DOJ even if you're not working FAANG.
0. In addition to also being legit training sometimes.
Run a very in depth training program on how "not" to do antitrust.
Secretly, it's just a training course in antitrust.
Gotta respect the level of commitment to evil.
Whether any particular thing actually is an antitrust violation is for the lawyers to decide. I guess they decided wrong?
Those specifically tell you what not to do to limit the legal liability of the company.
Nowhere in any sexual harassment training video have I ever seen anything saying that if you have the urge to sexually harass people to seek a support group or find another, less socially harmful outlet for your energies, not anything.
It's strictly about treating the symptoms and not the disease.
Although, now that I've thought about it, I guess this is more like, "use these methods to prevent yourself from observing sexual harassment so that you can't legally report it" so... yeah.
If sexual harassment training was just obvious stuff that needs counseling to fix (e.g. harassing people after having advances declined), then corporations likely wouldn’t need sexual harassment training at all.
It’s mandatory precisely because it’s a bunch of behavior that is completely normal outside of work. Suggesting people get counseling if they feel the urge to ask someone at work out on a date is ridiculous.
https://content.next.westlaw.com/Document/I0f9fbe84ef0811e28...
[Citation Needed]
I'm pretty sure don't take the team out to a strip club as a work outing is always on the training because people keep taking the team out to a strip club.
The training is “please don’t do these things at work so we can limit our liability to claims” and not “these are completely unacceptable behaviours so please stop doing them”.
Maybe there are bad people in the class but you can’t assume that.
But I have been in training where they give basic dating advice, like if someone makes an excuse that’s as good as a “no.” If they are interested they’ll find a way to reschedule.
Yes. I've seen that tactic before, and it is very easy to counter with the pre-message and a post-summary message with CC and BCC. The fun part is dropping in statutory and case law citations. Nobody expects actual well formed legal research, and it makes it more difficult for legal to try to wiggle out of or deflect the awkward questions if litigation ever eventually comes up. This baking in of accountability is a valuable tool to ensure people stay on their best behavior.
Annoying your bosses too much doesn't sound like it would help your career.
(And if you want to be a whistleblower, I'd recommend being a bit sneakier, so that you can collect more information.)
>If you don't want to keep your job, you can just quit, you know?
Nope. I want to work in an ethical marketplace where the biggest scumbags don't set the rules for everyone else. I can also only be in one place at a time; so as a manager and delegator of work, I'm doing my part to be as shining an example to my employees of the level of professionalism I expect them to aspire to in the doing of the work I delegate to them, as I can expect no more from them than I live up to myself. The important part is holding the bar high. If my boss doesn't like the way I do things, that's cool. I regularly loop them in on roadmap, and let them know what I'm up to so they can leverage their right to modify, halt, or start a discussion on an exit; but they have no right to be left unburdened with the eventual consequences and legal compliance risks of their own decision making as allocators of capital. Heavy is the head, as it were, and when it isn't is when things start going to hell real quick.
This is called managing/delegating up, and maintaining your own integrity. Part of this is also being open and plain with superiors about what you're going to do up front, and following through with it to the letter.
Source: have played word games to maintain standing in society
It's also partially about being able to show that you had the opportunity to learn. So if you act contrarily to the training, you can be fired and/or claimed a rogue actor.
Somewhat generalized, they also care about the court of public opinion.
Both kinds of courts rely heavily on interpretation and on words. They don't ascertain objective truths.
Things revealed in proceedings in a court of law can often be used against you in the court of public opinion, too.
This is just the corporate equivalent of "if you're not guilty, you have nothing to hide". You damn well do have something to hide even if you're not guilty, and that's why companies train their employees this way.
Corporations as a legal fiction have no expectation of privacy and as such all business records are free game.
Like it or not; if you're playing these word games out of necessity, it's time for a reckoning.
This is why these emails get highlighted in press releases mainly. In court, it would have to be email from someone who matters. Look at the level of exec in the emails in the Microsoft case.
Those kinds of execs are often getting regular advice from legal counsel, so usually the lawyers think whatever they are doing is okay. That's also why you also end up with emails from them later. If you have been advised you aren't doing anything wrong, there is no reason to act like you are doing something wrong. They will happily email as a result.
The Judiciary is completely free to "interpret statute however it wants in the presence of a reasonable and convincing explanation of why previous case law doesn't fit the bill". This is why even a lawyer's take should be taken with a grain of salt.
I've worked at a couple "big corps" as an internal developer. JPMC, BestBuy, Experian, etc. Never encountered it.
I suspect it's only for those companies in danger (or with a history of being charged with) breeching anti-trust.
Both had antitrust training for all corporate employees not just leadership. I believe —but have no data—that this is common among publicly listed companies.
There's antitrust training and there's ANY training that says "never use these words", which are wildly different.
I just checked and it's in the JPMC code of conduct on page 4,
https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chas...
The guilty individuals are long gone, but everyone after them has to take a mandatory ethics/antitrust/anticorruption/sensitivity class each year.
But the point of the argument is still valid -- it is present often enough and not only for nefarious purposes.
Training is a part of a robust process to ensure that your company only does legal things at all levels. It is a given in any large company that somebody will do something immoral/illegal. The real question is it one person and so the company can fire the bad person and be done, or is it the whole company and firing one person is just making a scapegoat.
Regular wholesale: "We'll buy 200 units from you at $20 each. I'll sell them for some other amount, you don't need to care about it".
Amazon in this example: "We'll buy 1 units from you at $20 each. I'll sell them for some other amount, you don't need to care about it. Finally, don't worry about the wholesale rate for a single unit, we will make another 200 offers like this very soon.".
Why is there a legal difference between buying in bulk once and buying 1 many times?
Disclaimer: I used to work for Amazon in Marketplace, but never on this feature.
Example: Amazon sells a dongle for $20, the competitors sell them for $20. Amazon makes a deal with each competitor, then raises all the prices to $25.
(edit) I think this kind of example also: The competitor's dongle is priced at $24 on Best Buy. Amazon raises competitor's the price to $24, but keeps its own dongle priced at $20.
> The “Sold by Amazon” program resulted in prices for some products increasing when Amazon programmed its pricing algorithm to match the prices that certain external retailers offer to online consumers.
> As a result, when prices increased, some sellers experienced a marked decline in the sales and resulting profits from products enrolled in the program. Faced with price increases, online customers sometimes opted to buy Amazon’s own branded products — particularly its private label products. This resulted in Amazon maximizing its own profits regardless of whether consumers paid a higher price for sales of products enrolled in the “Sold by Amazon” program or settled for buying the same or similar product offered through Amazon.
A wholesaler sells to a reseller at their usual price. Reseller deliberately sells less than RRP & sometimes less than their buy price. It's a good way to guarantee the reseller "owns" the market. Then, if the reseller is big enough and has captured the market, has the leverage to tell the wholesaler to lower the wholesale price and/or the reseller gets it made elsewhere and becomes the wholesaler.
It's pretty nasty.
It happened to my family business. A big box chain sold the same products for less than their buy price. We were close friends with the wholesaler ( a timber mill), and the sales rep even went to the big box to get them to lift their price.
2 years after shutting us down, the big box store sells the same product, from the same source, for 50% more than we ever used to sell it for.
Widget usually sells for $25. Amazon agrees to buy 1 from you at $20 (you give them a volume discount because it's Amazon buying so you figure it'll sell like hotcakes. You still make a profit at $20.). Amazon then prices your widget on their marketplace for $30. Seems fine so far. The trick is that Amazon turns around and sells their widget, made by an alternate supplier, for $23.
Your deal with Amazon means you no longer have control over how much your widget sells for, just that you're selling them to Amazon at $20 and Amazon gets to charge however much they want.
To no one's surprise, your widget, priced at $30, doesn't sell because Amazon's is $23. You're not allowed to turn around and sell them on Amazon's marketplace at all, so they just sit there at $30 and don't sell.
The “Sold by Amazon” program resulted in prices for some products increasing when Amazon programmed its pricing algorithm to match the prices that certain external retailers offer to online consumers.
As a result, when prices increased, some sellers experienced a marked decline in the sales and resulting profits from products enrolled in the program. Faced with price increases, online customers sometimes opted to buy Amazon’s own branded products — particularly its private label products. This resulted in Amazon maximizing its own profits regardless of whether consumers paid a higher price for sales of products enrolled in the “Sold by Amazon” program or settled for buying the same or similar product offered through Amazon.
But regardless, even if they are allowed to leave the program, that doesn’t make it any less illegal.
Definitionally regulations are a divergence from an ideal free market. Provably, under some conditions (which don't exist in the real world) a market will converge to some definition of efficiency. Practically, no politician cares about this.
Politicians aren't trying to make the market more efficient with regulations -- good politicians are trying to protect their constituents, bad ones are mostly trying to protect their donors.
The anti trust laws are designed to prevent monopolies and promote competition… as Amazon is acting as the market here and simultaneously fixing prices and discouraging competition with them thats a no-no
> Sellers then bore the risk of having their products not sell in a timely manner, or at all, while still paying Amazon for things like storage fees of their enrolled products
I start manufacturing my own cat mugs, and sell them at a price that undercuts yours. You have no way to change your price, so your mugs no longer compete effectively with Amazon cat mugs. Most of your sales go away, because Amazon is so dominant as an online marketplace (NOT as a cat mug manufacturer).
This is anti-competitive because Amazon used its dominance as an online retailer to become a dominant cat mug manufacturer.
If the argument is that Amazon is a dominant retailer and sells its own brand goods to dominate particular segments then exactly the same applies to, say, Walmart.
How does the "sold by Amazon" contract relate to that?
You're selling dongles for $20. You sign a contract with Amazon. It realizes that dongles are lucrative, and starts getting them manufactured. Hey, it can sell dongles for $20, too. But then they're competing with you, because you both sell $20 dongles. So, solution, they raise the price of your dongles to $25, so yours become instantly less competitive.
That is the situation right now at Walmart. Kellogg's Corn Flakes are $3.28 for an 18oz pack. Great Value (Walmart own-brand) Corn Flakes are $1.43 for the same size package.
In the Sold By Amazon program, it sounds like there wasn't a volume minimum or an actual purchase-for-resale going on. The inventory isn't on Amazon's balance sheet at all, if it doesn't sell then that's someone else's problem financially.
It’s complicated for Walmart, because there is documented evidence of them telling suppliers what wholesale price they will _accept_, but that does not change that it is ultimately Kellogg’s wholesale price that is being met by Walmart.
I mean, Walmart could just choose not to sell Kellogg's Corn Flakes at all. If that was more profitable, I'm pretty sure they'd do that.
They sell their own brand at a lower price point for price-sensitive customers, they sell the "premium" brand at a higher price for customers who buy on the basis of the name etc.
If Amazon actually buys your cat mugs, and then prices them higher than its own cat mugs, such that customers buy Amazon mugs and don't buy your mugs, you still sold all your mugs and there would seem to be no problem.
I can see the argument that it's price fixing if Amazon & the 3rd party both agree to sell at the same price, but even then I'm not sure it's anti-competitive or anti-trust when some other 3rd party can come in, see the higher prices, and decide to undercut them. Not unless Amazon get's all sellers of a product to agree, but the article doesn't directly allege that.
- Kroger isn't 50% of all grocery stores on earth
- Kroger paid money up front for your potato chips
- Kroger isn't charging you for storing your potato chips
I agree, the Kroger Purchase Order is currently in bulk infrequently (e.g. 100units once a week), but the Amazon Purchase Order is currently not-bulk frequently (e.g. 1 unit 100 times a week).
Meanwhile, "Kroger makes no representation regarding the maintenance of any specific retail price for Products purchased for resale."[0]. As I understand it, that means it can change the price at any time. If in week 2, Kroger prefers a lower price, it can tell the seller "Last week was $22, but now I'll only buy the potato chips for $20 and no more. Do you still want to keep selling to Kroger?".
I don't see how this is materially different from the case about Amazon. Because the reality is no merchant cares about 1 bulk order, they only care about continuous re-orders.
[0] https://www.thekrogerco.com/wp-content/uploads/2017/09/kro_s...
That's not completely correct.
Kroger will charge you if you want an End Cap display of your chips, and Kroger will charge you if you want additional shelf space for your chips.
I believe it's more limited to things like Chips, Soda, Snacks, etc, but, it does happen in the grocery industry.
Not always. Products can be sold as "pay per scan," where the manufacturer maintains ownership up until the moment the barcode is scanned at checkout. The retail store then instantly purchases the product for an agreed-upon price and turns around to sell it to the consumer.
Well, slotting fees seem pretty close to that:
https://qz.com/807723/inside-the-secret-backroom-deals-big-b...
1) But most supermarkets do this in similar ways. Not quite the same as a single entity, but close enough (more like a cartel?) that I'm not sure I see much of a difference.
2) This is the major difference in my mind, but other vendors can still sell for less, so I'm not sure how much competition is stiffled.
3) Well, they actually are. It's called slotting fees. They can simply be for warehouse storage and a place in the store, or at higher levels can be paid to have products placed in specific locations, e.g., eye-level on shelves. This seems similar to signing up for the program in the OP to have your product highlighted as an Amazon-sponsored product.
I don't like many of Amazon's practices, but I'm not convinced this particular one rises to anti-trust.
The wholesaler still gets the sales contract they signed.
1) Amazon has the kind of market power that triggers anti-trust concerns. You can't get anti-trust concerns when you're a small player.
2) It sounds like Amazon is not offering to buy units at a set price. They're offering to give the supplier $X if they sell the item. That means that Amazon can decide whether or not they want to sell the item - and the supplier has agreed not to compete with Amazon.
3) Amazon isn't saying, "we'll buy 1...don't worry, we'll make 200 more offers soon." It's more like, "we'll buy 1...if we don't buy any more, you're now prohibited from selling directly on our platform."
Let's take it to the extreme and, for a moment, assume Amazon is trying to be evil. Amazon wants to push AmazonWidget and wants to push YourWidget out of the market. They want to price AmazonWidget at $25. They see that you're selling YourWidget at $25. It's a brand-name that customers will want at $25. Amazon calculates that you're probably making $18 in profit so the come to you and say they're willing to give you $20 per sale. You accept. Amazon then sets the price of YourWidget at $1,000 and not a single customer orders it. AmazonWidget becomes a huge seller.
Let's say that AmazonWidget costs Amazon $15 and they want to sell it for $25. You've been selling YourWidget for $25. By taking control of the pricing of your item, they can make sure that AmazonWidget doesn't have to compete with YourWidget on price. They can price YourWidget at $30 so that they make $10 whether someone buys an AmazonWidget or a YourWidget. Previously, they would have had to price AmazonWidget below $25 to deal with the fact that you were selling YourWidget at $25.
The legal difference is about using market power against someone and against consumers. Amazon is also trying to play both sides - as a marketplace where anyone can sell and as a direct seller. If you get someone to say that they won't compete with you in exchange for a deal where they sell your item and then they take steps to lower the sales of your item, that's a big deal.
By controlling the selling price of the item and prohibiting the supplier from competing with that price, Amazon controls how many get sold and whether it's more profitable for them to push users to different products.
As the article points out, the big issue is that the prices stabilized at higher levels. If the price was usually $25 before and is now usually $30, Amazon has taken steps to raise the price level by taking out competition. This hurts consumers (with higher prices) and suppliers (because it lowered the number of products sold and offered a way for Amazon to replace purchases of their third-party products with Amazon products).
How is this different from a supermarket deciding to raise prices on a third party product to favor its own? I think the key difference is that Amazon is both a marketplace for sellers to sell directly and a retailer. Amazon's dominant position in online shopping has been fueled by third-party sellers on their platform. If you the use that dominance to hurt those sellers and consumers, you're changing the game after people have gotten locked into using your platform. For example, sellers need Amazon because consumers have Prime. Consumers got Prime because of the wide array of third party sellers. When you then take steps that work against those consumers and sellers due to your now-strong market position, that's a problem.
Let's say that Amazon said, "we should be able to do what we want like anyone else!" I'd say they should - but every person that currently has Prime should see that subscription canceled immediately and be prohibited from being a Prime subscriber for 2 years. That way, Amazon wouldn't have the market power over sellers and consumers that it currently enjoys and alternatives might become a big platform. The problem, in my mind, is when a company creates rules, builds market power, and then wants to change those rules when it's in a dominant position. If they want a reset on that dominant position, that's fair - but they never want a reset on that dominant position.
I don't actually think Amazon really meant to do wrong in this case. I think it can be an area where it's not intent that matters. I'm guessing that their algorithms likely started adjusting the price due to the realities of their profit margins. Before, they had their AmazonWidget priced at $22 because it needed to be at least $3 cheaper than YourWidget. They wanted a $10 margin, but couldn't get it. Once they were in control of YourWidget pricing, it settled on $30 which is the $10 margin they want - and then there was room for AmazonWidget to be $25. That seems like the most likely scenario to me. Amazon started identifying good-selling products and thought they'd be better at optimizing sales and profits by controlling the pricing of them. They probably are better. The problem is that it started optimizing for Amazon and not for that seller and so if sales went down 75% on YourWidget, they didn't care.
But the issue is that Amazon took steps to reduce/prohibit competition and it ended up raising prices after they had built up enormous market power under different rules.
Amazon has to have it tough - it is often both a retailer and distributor at the same time. The problem here was getting multiple retailers (of which Amazon was one) to agree to set pricing (this is textbook price fixing). If I leave out the part about Amazon being the marketplace, this seems like a slam-dunk price fixing case. If we view it like a wholesale agreement, I think it's a lot harder to see what the AG was after.
> Amazon will shut down the “Sold by Amazon” program nationwide.
So in principle the problem has been stopped. Now whether Amazon will make a new "Buy from Amazon" program in 5 seconds that will have slightly modified details is to be seen...
Every single consumer that bought a product from one of these third party sellers, or a matching product from Amazon, has been cheated out of several dollars. For each product, for each sale... that adds up to way more than $2.5 million.
And the funny part is that a few database queries could likely surface exactly who has been harmed, how many times, and a gross sale amount affected.
Easy proof for a class action?
That's not how we punish other crimes. We don't give serial killers 1 year in prison and set them loose because the killin' spree has ceased.
> In addition, Amazon will pay $2.25 million to the Attorney General’s Office, which will be used to support the Attorney General’s antitrust enforcement, which does not receive general fund support.
This is the part that surprised me most. So instead of the government making sure that the market is kept fair using taxation, the AG finances this function by extracting money for its own use from offenders? That seems fishy to me.
That number is pretty amazing. I never would've guessed over 2 million, and that number must be higher by now.
Because it does, and not in a good way. I skip all those when I'm browsing search results.
It's a descendant of all those forms you would fill in with pencil and they'd say "MUST HAVE CAPITAL LETTERS" for legibility.
I suspect that all those all caps descriptions come from when someone has quickly copied and pasted text from manifests and the like, directly into something customer facing.
In some cases it may be the only thing the person knows how to do. When I texted something to the person who recorded my electricity meter in Shanghai, I got back the response "哈哈,THANKS".
But other than that, yeah, I came to basically the same conclusion that you give here.
I also get duds, which I return and 1 star.
In 2014/2015, I would buy insurance cargo from truck accidents: I had the space and the ability to grab and store the items until I could resell them via secondary means: This usually meant working with buyers at stores like BigLots and other discount stores, but, occasionally I'd get electronics (which isn't something that those stores really wanted).
I came across a huge lot of LG monitors that were involved in some fender-bender. Out of the lot of approximately 24 per pallet, only two were visibly damaged, and I had 12 pallets worth of monitors and the cost per-pound evened out to approximately $35/monitor.
I would sell these monitors, which were retailing for right around $200/each new, for approximately $150 in "Open Box" condition on Amazon, and would consistently sell anywhere between 8-10 of them a week.
Amazon charged me:
Cost for getting my items to Amazon (Usually around 9-11/each, depending on season and how busy UPS is), Cost for storing my item in their warehouse (usually around $2-4/month, depending on season), cost for picking and shipping my item (around $30 because it was considered oversize), and the constant reminder that these weren't my customers, they were amazon's customers (customers would "return" items, so, I'd get the entire cost of the item removed from my seller account, because, Amazon wouldn't eat their own fees here, and then have to fight them to get my money back when that customer wouldn't return the item). Amazon also fiercely competed with me on these monitors -- they'd knock down the cost of their "new" items down to what my refurbished cost would be...cutting me out of the 'buy box,' but, losing what I can only assume is about $30+ per monitor wasn't something that they did for long, as after a week or so, the price would be set back at MAP until I'd go and build a new shipment of items into Amazon, set a price lower than theirs, and then they'd automatically bring down their pricing to meet mine.
Amazon's profit to me would be around 40% -- around 80 dollars.
In 2016, Amazon changed the rules so I couldn't sell the items as "Open Box" and would have to sell them as "Used" because I didn't qualify under the rules as a refurbisher.
(admittedly, by that time, I transitioned away from selling items on Amazon and use a different channel for the sales of these items).
There are a lot of snake oil salesman selling "how to make money on FBA" videos and courses online, but, the reality is that the only entity who makes money selling new items on Amazon is Amazon.
In fact, (less reputable) data from marketplace research claims a far higher number in 2021 of over 6 million.
https://www.marketplacepulse.com/articles/amazon-reaches-six...
> We're a subsidiary of Amazon.com, Inc. after being acquired in December 2008.
At first (admittedly lazy) glance I agree.
As soon as you click on the jobs link it takes you to Amazon. Looking at their wikip entry, it states abebooks was acquired by Amazon in 2008.
If they are attempting to hide it, they are doing a terrible job.
This sounds similar to how traditional retail works though: If company $A sells products through big box store $B, there may be an agreed upon price (Apple does this), but $B usually has discretion over pricing, and might stop carrying a $A's product if $A wants to sell elsewhere at a lower price. In this case the seller could still sell on Amazon, just not as an official Amazon-sponsored product. So I'm not sure how this reaches an anti-trust level when it appears substantially similar to normal retail sales. In fact in supermarkets it's not uncommon for the store to sell its own competing products-- the store brand-- which seems to fit the Amazon situation as well.
Amazon will pay $2.25 million to the Attorney General’s Office, which will be used to support the Attorney General’s antitrust enforcement, which does not receive general fund support.
The goal of the agency should first and foremost be the protection of the public, not to extort funding.
It may be necessary sometimes, but it should be very carefully considered.
Certainly be interesting how this plays out and did have a quick dig too see if the EU is, or has anything in the pipeline, though nothing jumping out.
As for my country (UK), I did find this - https://www.gov.uk/government/case-studies/online-sellers-pr...
So this is a story that will ripple and certainly, thanks to Washington states work, there is a smoking gun.
Will Amazon proactively get on top of this Worldwide in other countries will be most telling.
But one aspect of companies doing wrong by consumers and respective authorities fining them that always irks me - the consumers who suffered and paid the price never get a slice of those fines. That and fines of large companies has in all effect, become a revenue stream for respective government's with the consumer getting justice in name only and the government's coining it, in effect at the expense of the consumers. Be those consumers of suffered such bad company practices, or future customers who will be paying indirectly for such fines.
After all, will they force Amazon to dig in and compensate effected/impacted consumers of such price-fixing? That would be nice. Equally, be nice if Amazon in good faith did the right thing by those impacted. One can but dream and hope.
I often end up purchasing items at local stores, which tend to have higher prices, but happily price match to items “Shipped and Sold by Amazon”. I can see how it can be hard to abide by pricing from any random third-party seller, but evidently even the “Sold by Amazon” items were third-party anyway.
Not sure if I am more concerned that this puts a heavy incentive for the AG to go out and "get funding" from companies or that they are not funded to do this work.
I'm not anti-Amazon and don't even understand the alleged bad behavior. My point is that if governments want any corporation to behave, then the punishment has to be enough to deter future bad behavior. I don't see how this crosses the threshold where the corporation even cares about fines like this.
Now if courts start imposing fines/settlements/whatever that are double digit percentages of net sales, then I'd bet corporations would care deeply about it and start training their executives how not to be evil, and HBR would write articles about renewing ethics in corporations, and consultants would start offering ethical business practice training, etc.
The punishment is that they can no longer have this program.
Everything seems to be based on a marginalist theory/formalisation of what monopolies are and how they affect economies. The theory/law seems to target very specific sets of economic dynamics.
IRL, monopoly is a more nebulous concept. Size, power, ability to structure the market are often its primary characteristics, not a simple more-profit-less-utility outcome that can be charted with a simple model.
Actual antitrust, I think, needs to be more like an industrial policy set than what exists currently. Whatever the outcome of current antitrust actions, the monopolies stay mostly intact and unharmed. What's the point?
This whole thing was sparked by that case where Amazon priced out diapers.com to make them go bankrupt - only to turn around and buy diapers.com
He then left Amazon and founded Jet.com. He ran Jet for a little bit and then sold it to Walmart. Walmart put him in charge of their US e-commerce sales, and they shut Jet down and pointed the domain to Walmart.com.
He left Walmart in recent years and I’m not sure what he’s up to currently.
Yes, I often knew I was paying more and explicitly chose the SBA option as a loss-risk reduction strategy.
I am for all it, he has proved himself IMO.
Being ambitious is OK especially when you are helping people.
my 2 cents.
That's loose change for them
Some parts of it (FBA, AWS) have done wonders for democratising access to cutting edge business tools.
Other parts of it are rent-seeking.
AWS = An implementation toolkit for cobbling together and paying rent on an ESB.
For example, patent troll companies would be rent-seeking because they don't create any value for other participants in the economy (except for perhaps lawyers!). Amazon's primary retail business could also be seen as rent-seeking to an extent because their massive market share essentially forces businesses to sell through their platform and give them a 10-15% cut of the sale.
AWS, on the other hand, is (or at least was) a genuinely innovative solution to people's problems. It gave small organisations access to supercomputers at affordable rates, in a non-monopolistic way, and in turn created much more wealth for the broader economy than Amazon themselves extracted through AWS fees.