I wish it would eventually move to Markdown in a large version change, to open the door to direct-to-MD publishing
Tables could just be HTML, but stuff like Gnuplot diagrams or GraphViz graphs need to store their input data aswell as the actual rendered image.
Even better, it stores everything in plain Markdown files in a folder hierarchy, so you can easily back everything up and/or interact with them outside the app if need be.
Even EVEN better, they have mobile apps that are perfectly happy to let you use your own file-syncing mechanism if you want to (although they do offer a sync service of their own as well.) Once I got it set up, everything Just Worked.