Given how site owners habitually attempt to distort reality with tag stuffing and other bullshit metadata, what do you expect? Reality is not what is printed on the tin.
Maybe that’s what we need. An FDA metadata label for every website served, kinda like the fav-icon, but useful.
- Readable word count (protein)
- Ad count (fats)
- Image count (carbs)
- Embedded script size (the list of nasty sounding chemicals it contains)
- Average data transmitted (sugars)
- etc
Must be shown in black text on white background with a black border. Sorry dark mode guys.
Sounds like something out of Black Mirror, but could be interesting.
More seriously: incentives are stacked against search quality these days. Poor results means more trips into ad laden wastelands, and more returns to the ad laden search results page.
Giving people the result up front and center would directly affect quarterly profit I am afraid.
At least this is the model that makes most sense to me.
The next most probably is machine learning is already out of control and the people who created it left.
Edit: wild speculation of course.