I don't think about SEO, and just focus on useful writing / societal impact. However, I recently discovered by accident that I ended up with a top 2 search result for "platform democracy": https://google.com/search?q=platform+democracy .
But the title is missing the first 3 words—including the key words "Platform Democracy" — so that if I was a random person aiming to learn about the concept, I would likely skip over the result! (I almost did even though I wrote the piece!) This seems not ideal for either users or Google, and also an interesting exploration of AI/NLP impacts, so I tried to dig a bit deeper.
I had a brief exchange with Danny Sullivan, Google's public @searchliaison on it on Twitter (https://twitter.com/metaviv/status/1484636387366289413) which linked to two guides from Google on this. Sadly neither were particularly helpful, but will share them here in case they are helpful to others:
- https://developers.google.com/search/docs/advanced/appearanc...
- https://developers.google.com/search/blog/2021/09/more-info-...
(Also plausibly relevant: I have http://platformdemocracy.com/ redirect to the piece. I imagine this might impact search ranking, but I would be surprised if it impacts the title rewriting.)