A sad story about self-publishing a tech book and fraud on Amazon
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Bezos' dichotomy of at once being supplier and "simply a marketplace" when the rules favour a certain facade is absolutely outrageous.
I feel sorry for the author of this book and I wish I had a better idea about how to solve it. I'm not sure there's any other practical mechanism than to make it go viral and create a PR problem for Amazon.
I wonder how Amazon takes no action here.
Also, infringement is not a victimless crime and while humans can more easily discount its affect on large corporations (in your example with Pokémon), this really affects individual authors that try to make a living off of their talent.