I don't think anybody is stopping you from living like a hermit in a cabin in the woods, right? But still, you don't.
Because human existence, and happiness, presupposes a social existence for the vast majority of humans.
Hermit in the woods is an erroneous analogy to primitive tribes.
I would very much like to be free of spectacle without having to live in the woods. What is it that makes society and spectacle inseparable in your mind? I like these questions because they directly address social assumptions.