The current shareholders and editors of the prestigious journals contribute nothing to it being prestigious. It is historical accident and network effects that now let some journals charge $10k for $100 of work, which many rightly perceive as unjust profiteering.
Moving away from Elsevier and Springer Nature is a coordination problem just as difficult and just as desireable as moving everyone in your school off WhatsApp or iMessage or Facebook towards some less odious alternative...