I attended an ACM webinar some years ago on the topic of open access, and while the OA fees weren’t as high as this one, I asked how they could defend these fees… the answers weren’t entirely satisfactory to me — in general they claimed obviously admin costs, but also that such funds were used to support other well-meaning things ACM deals with such as scholarships/workshops etc for young and female researchers among other things… Personally, while these are good things for ACM to support, I dislike the somewhat arbitrary connection to OA publishing… PS: I’m not sure if this is still their policy.