Google's business is selling ads, Apple's business is selling hardware.
Too many customers don't know the difference between buying an appliance and something to watch ads from Google.
Too many customers don't know the difference between buying an appliance and something to watch ads from Google.
I switched from an iPhone to Android because I won't carry a phone I can't deploy my own software to, and I stopped buying Macs, so I can't build for iOS anymore now that the last one died.
I don't really see any more or less ads because they're served through whatever app or website you're using.
Moving to iOS dropped that to 3%. This is a few years ago, so I'm sure that the adware companies have got harder-to-block mechanisms for their surveillance capitalism. But certainly at that point, it was a very significant difference.
Apple's requirement to be clear about how customer data is being used by third parties has only reinforced the value of that change for me.
In the end of the day, every company have their own incentives (Google, Xiaomi or Apple), but the users still have power over Android, while that is so not the case for Apple and iOS.
Edit: fixed typo