Assuming this is true, that is not only tasteless, some would say evil (I don't really believe in evil, though), but above all: it's out of touch. Doesn't seem like good business, there's so much middle ground between cheap sex appeal and woke reboots. I don't see how this could be a reasonable response to the latter.
The article itself isn't exactly seeping with tangible details and sources, though. I don't think this is really telling us anything new.