The entire shady industry that exists because of Google’s search algorithm always amazes me. It’s just layers and layers of deception (even “normal” SEO, too).
Nearly all the time it's just crap talking about a product the "reviewer" hasn't even used, but has good reviews on Amazon or some other junk.
It's not a perfect system, most Serious eats articles would not make it through, but it's been helpful in avoiding total crap.
I normally look into Reddit & YouTube for such reviews because it is always people who have the authentic experience with it. Often I would find people responding to reviews in the comments and it helps to get a different perspective on the products. If it didn't have it, then I go on my trusted review sites.