Too Many Ads, Google? Google Now Showing Just 22% Organic Results

This is misleading. From the headline you'd think that the rest 78% are all ads, but that includes all the white space and space for menu, etc. In reality it seems the ads occupy about as much as the organic results.

Is that too much space for ads anyway? Perhaps. But the headline and what the article is implying and how they calculated this, is still misleading.