Is Old Music Killing New Music?
theatlantic.com
theatlantic.com
Every year there is only a handful of artists that stand out.
EDIT: A little experiment taking random past years:
- 1969: Elvis, The Beatles, Led Zeppelin, Neil Young, Fletwood Mac, Johnny Cash, Creedence Clearwater Revival, Cream, Mutantes, The Byrds, Frank Sinatra, Steppenwolf, The Velvet Underground, Leonard Cohen, Bob Dylan, Joni Mitchell, The Who, Elton John, Pink Floyd, Deep Purple, Nick Drake, The Doors, Miles Davis, Stevie Wonder, James Brown, Janis Joplin, The Rolling Stones, The Allman Brothers Band, BB King, The Jackson 5
- 1989: Rush, Lou Reed, Skid Row, New Order, Elvis Costello, Madonna, Ramones, Sepultura, Pixies, Tom Petty, Aretha Franklin, Green Day, The Cure, Queen, Paul McCartney, Nirvana, Prince, Faith No More, Bee Gees, RHCP, The Rolling Stones, Soundgarden, Aerosmith, Bob Dylan, David Bowie, Billy Joel, KISS, Satriani, Clapton, plus dozens of others
- 2021: Billie Eilish, Taylor Swift, Dua Lipa, The Weeknd, BTS, Harry Styles, Lil Nas X, Olivia Rodrigo, Ed Sheeran, Doja Cat, Arlo Parks, Justin Bieber, Adele, Lorde, illuminati hotties, Silk Sonic
Taken from yearly compilation sites. Not only the 2021 list of highlights is shorter, but half of these artists are going to be forgotten in five years because their songs are just not memorable enough.
There's also the fact that it's a lot harder to identify what will be have long-term impact in the moment. To cherry pick a couple examples from those lists, nobody was talking about Nick Drake in 1969. I want to say he sold something like a total of <5000 albums by the time he died. Similarly, Green Day didn't really see widespread success until the 90's. I'm sure there are plenty of currently unknown artists who released their first albums last year who will go on to see mainstream success in the future.
I'd also add that the 2021 list doesn't even seem like a great representation of what was popular last year. It pretty much entirely ignores hip hop which has been one of the most commercially dominant genres behind pop the last few years and produces a huge number of hits.
I recognize the historical bias of "new music sucks." However I remember iconic hit songs dropping every single week in the 80s, from multiple genres. Now I hear a trickle of a few a year. Most pop tracks seem to be just vocals and beats, better to fend off lawsuits I suspect.
Another important milestone in the legal environment folks might have forgotten was when George Harrison was taken to court over the music of one of his songs being reminiscent of a Motown-era ditty. ("My Sweet Lord" vs. "He's So Fine")
There are undoubtedly some great undiscovered writers and musicians that haven't been noticed nor allowed to be noticed by the big players. Artist development went in the toilet as profits declined.
That's probably survivor bias more than anything. Or maybe the '80s just happened to be a strong decade for music. But again, that's dependent upon one's biases- I seem to remember the '90s to be a great era saturated with iconic hits, even if it coincided with accelerated corporatization of the music industry.
> America says we love a chorus
> But don't get complicated and bore us
> Though meaning might be missin'
> We need to know the words after just one listen so...
> (Repeat stuff, repeat stuff, repeat stuff)
My view is that Good Music are timeless, and Good music we have over time are cumulative. Which means as we progress, new good music will have to compete with old good music. And the bar are set a little higher, which reduce the amount of good music we can make. But then a lot of music revenue are made by cult / era / marketing following. So in theory there should always been a market for new music.
Someday may be we have old music operating on digital freemium model. And then Old music will truly be competing against new music.
A more correct observation could be that old people have moved to streaming and are now responsible for a much larger share?
Technical perfection is too easy to achieve these days, and music is just but one example.
I don't think it's an issue of old vs. new music but the decline of pop music. People are just tired of the same boring rehashed pop music being pushed by the major record labels. Streaming services are making new artists from independent labels accessible and allowing younger people to rediscover older music.
- In this streaming world it's easier than ever to listen to 'new' old music.
- There's plenty of new styles of music that isn't on the charts. Yet.
And I'm aging out of the demos those music company heads market to (and many of them beat me to it)
No some of it is just developing that same smell all on its own.
Like all popular music like forever.