People don't read. They scan.
http://www.useit.com/alertbox/reading_pattern.html
Your scrolling js metric is clever, but that doesn't mean they've read a thing. All it means is they've scrolled to the bottom of the page.
http://www.useit.com/alertbox/reading_pattern.html
Your scrolling js metric is clever, but that doesn't mean they've read a thing. All it means is they've scrolled to the bottom of the page.
When I write, I write for people who realize what I'm writing can't be summarized to tl'dnr. That means I probably collect far fewer "hits," but I would tend to imagine those who do follow my work are more engaged.
I do read, top to bottom, a lot.
And the scrolling js thing might tell even more than if they "scrolled to the bottom of the page", if it incorporated time data, i.e how much time it took them for each scrolling. If it took them long enough to scroll, then we can bet they actually read it.