- Screenshots are good. But I'm not really sure what I'm looking at. You're only cycling through two shots here, so maybe sit them side by side (or stagger them) with bullets which identify specific ways this interface makes Test Plan Management easier. (Ideally, your "Features" page would be covered here.) Take some time going around and checking out other people's landing pages. Read case studies. Take notes.
- Your primary call-to-action should be sign ups. Make that button the only thing the user sees when they land. Give them NO other distractions other than going toward the action you want them to take. The tour button should be a less visible link. If the user wants more information, they can scroll down to get your Pricing, Contact, etc. The only exception to this might be your login.
- I think your pricing page is a little complicated. The only metric which changes from plan to plan is the number of users. Eliminate this WHOLE THING. Here's how your flow should work: Signup starts a personal account. They can add users if they want and make sure they are aware of the price for the number of users they want. If they add more than 5 plans, then tell them you have to charge at this point. Trial plans, different tiers, etc ALL confuse the user and don't help your conversions at all.
- As mentioned, the name could use work. It doesn't have to be flashy. But it SHOULD be memorable.
This text, where the "Choose Account" is the link to the Personal plan, is confusing. I expected to click on the word "Personal" and be taken to the plan, but not be required to click on the "Choose Account" words.