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HPE is kind of even more baffling. They make generic servers while, at least, IBM can sell you a brand new POWER 10 (running AIX, Linux or IBM i) or a mainframe. A new generation of mainframes is due this year and the crazy cache architectures they have shown last year is quite unique.

That line really is the kicker. I compulsively muttered “god damnit” when I heard it.

Thanks! I think the commercial is ok, at least it makes an attempt to explain what the product is. The IBM "hybrid cloud" commercials I found on youtube were just awful.

It'd be nice if you edited your post with the correction.

There's still a phenomenon in advertising where it increases your awareness of a category, but you don't correctly ascribe it to the correct advertiser in that category. So funnily enough, I could still see someone going to IBM based on this ad.

Or when Microsoft spent millions on giving NFL reporters tablets while in air, only for the reporters to refer to the tablets as „iPads“? :D

I love these commercials that at the end everyone is sitting at their desks with their suit jackets still on. Who does this?