What makes this particular phenomena fascinating to me, is that it can be right under our nose, going on around us (because the circles can be big), and we don't realize it. Our regularly observed behavior and model of ants isn't this, and when we see one wandering, we don't realize there might be a bigger thing going on. And then we zoom out and there's this "aha" reveal moment, where we discover a model other than what we thought was going on.