> "In the future, our rival will be GAFA [Google, Apple, Facebook (now Meta) and Amazon] rather than Zara," Yanai said.
Those are some big words.
Those are some big words.
Are you concerned Nike might steal Apple’s computer design know-how?
And sure, maybe the fashion eites of the world all use Apple products, but that’s more a consequence of the duopolies and a lack of choice for consumers rather than any actual merit of the brand itself.
MAMAA (Microsoft, Alphabet, Meta, Apple, Amazon)
or
GAMMA (using G for Google but not F for Facebook seems incosistent but it's a better acronym overall)