there is a book by wes bush called "product-led growth: how to build a product that sells itself" [1] & also a great youtube channel [2]
you'll also like victor eduoh who nails the topic "product-led storytelling" i read his ahrefs blog & it was gold!
[1]: https://productled.com/book/ [2]: https://www.youtube.com/c/ProductLed/videos?view=0&sort=p&fl... [3]: https://www.google.com/search?q=site%3Avictoreduoh.com+produ...