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I wonder how much this has to do with do not track and the search engines optimising towards people who don’t enable do not track / limit cookies.

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Nothing to do with it. Since around 2018, Google is no longer searching for the keywords a user inputted into the search box, it's running them through an AI that rewrites them to maximize ad yield.

Google's results for nearly every query are the pages that contain the most Adsense. That's how most results became "Best X in $CurrentYear" and top 10 listicles.

Google is going to slowly lose the powerusers first, and then like what happened to Metacrawler, Dogpile and Altavista, the decline will be RAPID as they convert their families and friends.

> Google is going to slowly lose the powerusers first, and then like what happened to Metacrawler, Dogpile and Altavista, the decline will be RAPID as they convert their families and friends.

For that there needs to be a competitor that is clearly better. Which one do you have in mind?

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