The people that use notation the most, and take it the most seriously, are usually the ones that have invested a ton of time learning to sight read and knowing how to properly express their ideas in it; hence they are almost certainly going to be hesitant about switching to a new format. We musicians tend to be a conservative bunch; after our first few years playing/experimenting, we pretty much solidify what we like and hardly ever deviate from it afterwards.
I (a guitarist) for example, only really play 2 brands of strings, I have already made vast generalizations in my head about what amp/guitar/pedal brands I like and don't like (as opposed to judging on a product-by-product basis like I would for most other things), and I don't see that changing soon. Likewise, once you develop your notation style, it would probably be hard to really think of trying something new when you've just come up with a cool riff and get caught up in the heat of the moment trying to build on it.
Although I can't wait to see the day the next evolution in songwriting starts getting widely adopted, I can't say that what we have now is really that bad. Traditional staff sheet music does makes it easy to 'visualize' what a piece sounds like, and that's a feat that even well notated tablature can sometimes struggle to convey.
As for my startup? We just want musicians to be able to precisely jot down something like this on a moment's whim (fx and all): http://www.youtube.com/watch?v=YU52hGo3nNc