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Comment by mannicken | Hacker News Reader

Using color temperature to distinguish between primary and secondary elements -- brilliant.

http://uxmovement.com/wp-content/uploads/2011/09/checkout+or...

I have a little problem with the star at the end of "your price" as it creates dissatisfaction: "Oh, so the price isn't 12.98? What is it? Like $300? $500?"

About gift box... I'm sorry, I had to pull out Ill/PS and do this: http://olekbeluga.com/targetgiftbox.png

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This signature looks like a ribbon/bow to tie the box up above with. i.e. visually it looks like a request to gift wrap.

Sorry, just nit picking, I know this was just a one off.

Good point. What if I emphasize the "signature line" concept and insert a line to emphasize the "these two are separate" concept?

As in: http://olekbeluga.com/targetgiftbox2.png

Why not show an actual, legible, signature? (John Doe or Jane Q. User or something.) Even with the signature line it still looks like visual gibberish.

On re-reading this sounds like harsher criticism than I intended. What I mean to say is that showing a legible signature would more clearly indicate what the field is for.

I think it's a bit easie for the user if it was signed as "sign here" vs. "John/Jane Doe". ESP if you have an intl audience.

I thought about a legible signature. My reasoning was that it was too specific. When you're drawing an icon of a coffee-cup, you're drawing abstract shapes that will hit as many people with a 'coffeecup' concept. Compare this to a life drawing of 'coffee-cup on a bar in Starbucks at 9pm in Seattle on 5th avenue'. Who gives a shit who's signature it is?

By drawing an abstract shape of signature I'm letting the user fill in the gaps ('yay, it's my signature'), without forcing a specific context on his mind ('oh, it's John Doe's signature').

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