And do they want to ban ads targeted by "customer lists". Both Google Facebook allow advertizers to upload email or FB-ID lists, and will target an ad to show it only to people on the list. This (http://ghostinfluence.com/the-ultimate-retaliation-pranking-...) feels a lot more spooky to me than advertizing target to wide categories like health - I don't want or need to see products that are are for menopausal women, impotent men, or deaf old people since I'm not in any of these category.