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I agree that any good PR firm could use the meme to its advantage.

I put about a 10% probability that the slogan was chosen because it is so bad and easily subverted.

A backlash to a backlash is worth a few extra days of free coverage.

RE: 4chan. I think you might be projecting. I actually think the Anne Frank thing would cut through in the real world.

Comparisons to Nazi war crimes not backfiring or having a net positive effect are very rare.

I think I see what you're getting at [1].

I think that in this case the image is effective as a counter to the argument being presented in the campaign.

- It shows that there are other categories of people who have legitimate reasons to want privacy and not to trust the authority of their country.

- It does it in a way that would not require explanation to anyone familiar with Anne Frank (including lots of people from UK).