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Comment by mdoms | Hacker News Reader

Can someone translate the first sentence of the article for me? I have literally no idea what any of this means.

> Eagle-eyed viewers of Friday night’s Celtics-76ers tilt in Philadelphia will have noticed a sudden absence of the ubiquitous Color Star banners recently seen splashed on every available flat surface inside the home team’s arena

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> Last night, the Boston Celtics and Philadelphia 76ers played a basketball game in an arena in Philadelphia. If you were looking carefully (I write sarcastically), you may have noticed that the interior of the arena looks different from how it has recently – the advertisements for Color Star, which had been everywhere (I write hyperbolically), were now missing.

Thank you. The article assumes I know a lot of background: what Celtics-76ers is (apparently two basketball teams), what a "Celtics-76ers tilt" is (a match between them?), what Color Star is, that their banners (advertisements?) are ubiquitous...

Defector is a sports website, so I think they can safely assume some background knowledge.

The target audience is likely people who don't live under a rock.

Celtics vs 76ers game last Friday. NBA games tend to have a lot of banner ads and anyone paying attention could have noticed that there were no Color Star banners to be seen during the game.

In case you're not being facetious: It just means that Color Star's advertisements are no longer visible in the 76ers' arena (because the partnership was terminated).

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