I am firmly against this lowest common denominator approach of people not being able to publish any 'hard science' anywhere through fear of it being taken out of context on social media - particularly after the push of recent years to do the exact opposite and make such stuff open access for all.
The BMJ is not the problem in the world of fake/outrage/out of context news online.
- We think the BMJ is too complicated for you to properly understand.
as opposed to
- We had some group independently check and the BMJ is objectively wrong.
The first one seems a little un-pc, so I would say that people sharing stuff online and a loud minority going off on some mad conspiracy is the [acceptable] cost of being open with science and research.