Neat idea, I like the idea of a somewhat intelligent "traffic swarm", but the article doesn't address what effects a malicious player could induce on the scheme. What's to stop people from randomly broadcasting "Traffic Jam Ahead" signals to cause slowdowns, or maybe even "Traffic Jam Behind" to cause the vehicles to suddenly accelerate? Considering that, I think it would be possible to come up with an aftermarket module to regulate the behavior of the traffic swarm such that the user would reach his destination faster at the expense of slowing the rest of the swarm down. Any traffic swarming scheme needs to take this type of behavior into account, or else I don't think it would work out very well in practice.