What I mean is that my work has done this and is patting themselves on the chest for doing 'a green thing'. Meanwhile they are making billions and not using any of that money to improve the environment.
I think we should go beyond trying to find 'win-win scenarios' and really do something. This is where the 'scam' part comes in. I appreciate what you're trying to do but IMO it is a matter of too little too late. Companies should put their money where their mouths are and not just trying to 'be green' with some quick freebies. It gives them a cheap cop-out.
The real problem is that people don't want it to cost money. Meanwhile the problem gets bigger and bigger...