Now the "language of inter-nationality communication" is so entrenched, that Ukrainian needs government support to incentivise media and businesses to use it. As everyone understands Russian nowadays, and few people know English, companies that serve the CIS market actually promote Russian better than the government promotes Ukrainian.
To talk about the elephant in the room, note that the politics don't correlate perfectly with the language situation on the ground - on one hand there are quite a few Russian-speakers that don't want Russian as an official language and also plenty of pro-Western people want Russian to be co-official.