You, Me, and Utility NFTs

The NFT ticketing example always makes me furious especially the "solving shady secondary market" argument.

This is a ridicolously easy problem to solve: Make tickets personalized, give buyers the opportunity to sell ticket back to the ticket seller. Problem solved. If checking your ID card on entry is too much of a burden, non-NFT tech can help by loads (app with rotating QR code that invalidates tickets).

That is 1000 easier than any NFT gimmicks. If you want to tell me that you want to use NFTs to solve the scalping problem, please explain first why the above example won't work.