This is meta, but I'm not a fan of this trend of adding a pull quote to add emphasis to a sentence that was never really lost in the text to begin with, e.g.,
A short sentence. A second short sentence.
> A second short sentence.
A short sentence. A second short sentence.
> A second short sentence.
On the internet it only makes sense if people scroll through an article to decide if it's worth reading. Does anyone do that? I generally don't. The scroll bar tells me how long the article is, and the heading and subheading usually tells me if it's something I care about.
I do skim through articles that are a time commitment to read to decide if it's worth reading in full, but I generally look for section headings (e.g. that would let an article be split into multiple shorter articles). If there aren't any, pull quotes are decent strings to look for; and if not, it's manual skimming to better understand the structure (e.g. the first sentence of each paragraph).