At first I thought this was just a white label of one of the many discounts-as-a-service platforms out there... but no, the code makes it clear that this platform was developed specifically for id.me, with all assets in their S3 bucket and specific homegrown analytics code where it would otherwise make no sense to hardcode IdMe in an event name. This definitely feels like an unfocused company that just obtained a massive contract. I'd be very curious to dig into the RFP process here and who else bid on the opportunity.