What is unique about Youtube is that everything is non-fiction. When was the last time any Youtube success was fictionalized content?
That's what Youtube Originals tried to change, and failed at.
YouTube is definitely lacking in the traditional "TV show" department if that's what you mean.
Cobra Kai seems successful. Unfortunately, YouTube dropped it and Netflix picked it up. The irony is that, while Google makes a lot of money from ads, its sibling Netflix kinda sucked at advertising the show. I didn't know about Cobra Kai until it was on Netflix.
"What does the Fox say" is non-fiction?
"Baby Shark" is non-fiction?
"Gangnam Style" is non-fiction?
A 40 minute video essay feels insightful, I know that I'm really there for the entertainment but I can justify it to myself like I'm learning something and that makes me feel good. The things that I categorize as "mindless entertainment" are short and low commitment; I don't feel bad watching a 3 minute comedy sketch. When YouTube was trying to push Cobra Kai on me I thought, "that is not how I want to spend the next 30 minutes," then I wasted the next 30 minutes anyways on mindless entertainment with a series of 3-4 minute videos.
Today. There is ton of it.
I am paying for Premium because I like YouTube but don't want ads! Stop trying to do something different. If I wanted that I would be paying for Netflix.
I know people want to fight against Youtube premium but it's a pointless fight, all that's gonna happen is the less techy-savvy will get bombarded with ads, the more the tech-savvy folk resist, I'm accepting the reality that this free service now needs either a paid plan or to serve more ads, I'm not resisting it, it's just the way it is.
Also, how do the common folks block ads on their smart tv, a very common means to watch Youtube? I only know because I'm a programmer, but most people won't know about a wifi-level adblocker.
I appreciate you have these ideals but have you wondered what will happen if every Youtube user in the world starts using AdBlock? In the process leading up to it, people lagging behind will get increasingly worse ads, and when that singularity hits people will need to disable AdBlock to access Youtube, and a mass amount of people will just opt-in to Youtube Premium anyway, or deal with the ads again. There is no alternative to Youtube.
I'm not going to fight against this type of stuff, I think it makes sense that this app which has been free for over a decade, now has an option to subscribe and get an ad-free experience, it makes total sense, we've just been spoiled.
There was also a time (I think when it was called YouTube Red) that it was just a package deal with Google Play Music and that was basically what I was paying for, and the ad-free YouTube was just a bonus. Though once they killed off GPM it was one of the last straws for me in the Google ecosystem so I bought an iPhone, switched to Apple Music and now I'm just continuing to pay for ad-free YouTube.