Exactly what kind of moon-shot ideas did 1Password start tossing around to get those wallets open?
"If your users use 1password, they won't keep forgetting their passwords (causing frustration and support burden) and won't use weak passwords that result in account takeovers (support and eng burden). Plus, you and your users won't be beholden to the whims of fb or Google".
Just one idea.
However, after reading your comment, I hope this is the direction they go. I actually really like the future where I can have instant accounts attached to a more anonymous backend than my social media. I'm sick of things as mundane as my local gym asking for access to my fucking friends list.
Sign-up hurdles are a real thing too. I recently read that it was a major factor to Microsoft's video gaming stream service never taking off.
[1]: https://developer.mozilla.org/en-US/docs/Web/API/PasswordCre...
So a 1- or 0-click login once you hit the login form, as opposed to the current 3-click system (see login list, click to fill, click to submit). And looks like it also might handle the 2fa portion (which essentially makes it 1fa).
Currently in Lastpass If you have one account it's auto filled making it a single click.
LastPass has the option to autofill and auto-submit. 1Password doesn't, but that's my guess for what's coming.
Lot of money to make with those factors.
I get that there's an untapped market of non-technical users, but I am rather skeptical that advertising alone will have much success in activating it -- they'd need some innovative approach that changes the way non-technicals approach password management.
It's the same reason there should be no such thing as a "structural integrity" company separate from the building contractor.