AnalyticsRock - insightful reports for Google Analytics users (alpha)

AnalyticsRock is my side-project, so if you have any questions/comments/suggestions/etc I'd love to hear them.

I originally built it for personal use because I was fed up with having to use Excel to do the kind of traffic analysis that I needed for my own startup. But I figured other people might find it useful as well, so here it is!

If you want to get an idea of what it does:

* Shows user behaviour (visits,bounces,pages viewed) by time of day, day of week, number of visits and interval between visits

* Gives you rank-table view of keyword & referrer showing how your traffic from various sources has changed over time.

* Visitor browser breakdown that sensibly merges together versions of browsers that don't have significant differences in terms of features.

So I tried it out and have a few comments.

First, the 'Search Terms' report does not appear to be working right. The terms appear, but it lists '10' for the number of visitors for all terms, yet Analytics shows these search terms bringing in thousands and thousands of visitors. Also the vast majority of terms show no 'Previously' value and those all show 'NaN' in the Diff field.

Second, the 'Referring Sites' page has a bug where it shows 'Search Term Analysis' as the header when your on the page. Also, this Referring Sites report would be cool if it had a line graph. The top 10 referring sites, each represented as a line. The X axis is time, the Y axis is number of visitors. Go 12 months back, each month getting a data point. Also, being able to sort this table by 'Diff' would be nice.

Third, the 'Browsers' report has a minor bug in the labels can overlap each other. For example here is my report and I'm guessing the green is IE 6, but I can't read it: http://telparia.com/ringbug.png

Lastly, you should strongly consider using some more interactive charting library. I highly recommend Highcharts: http://www.highcharts.com/

Overall, it was pretty nice. I liked the time of day analysis report the best. I've already un-linked my account, as I didn't see any disclaimers that you won't use my data elsewhere or get data when I'm not viewing the site. You may want to add a notice somewhere that the data you get from analytics is never saved in your database or shared with anyone else.

Note: I may sign back up again in the future, once you've had some time to add more reports and grow a bit :) Good luck :)

One more thing: I did not see any way to contact you on the site. No e-mail address, or feedback form. So I had to post my bug report and comments here :)

One more bug: The browsers report showed 335,107 IE visitors. Google analytics for the same time period says 1.8 million visits by IE users.

Awesome work Colin! I've been wanting to do something like this with analytics for a while. In terms of stuff to add, look at making the reports actionable.

Like for example on the browser report, what percent of users are coming to the site on a "mobile" device? If it's x %, then you should have a mobile optimized site.

Also, think about use cases. If I'm a blog site, I probably want to know "What are my most popular articles?". If I run a SAAS site, I probably want to see something like cohort metrics about my customers.

I wouldn't recommend letting users add their own reports for the short to medium term. I would come up with a few views of GA data that people are willing to pay for.

Hi Colinwright,

Amazing tool :D

It's really handy.

One of the reason that I use Clicky a lot, is because I don't have to search for the data, I already have, as is the case with GA.

You always have to dig a lot before you find all the relevant information.

One suggestion:

+ in the Search terms section, is there a way if you could implment the search engine -- filter by search engine? I get traffic from www.google.com but also from www.google.nl

In either case, have fun and good luck

Simple to use, clear and useful reports. Like the others have said, more reports would be nice. I'd want those about the users, time spent, country of origin, etc.

As of now, if you could make my specified time range stick, such that it is automatically applied when I switch to another report without reverting back to the default 30-day range, it would be immensely helpful.

Thanks for the good work.

Very nice. I tried it out, and liked it.

I'd pay for it, if you added other useful reports.

One small thing: on the Search Term Analysis, keywords that did not appear last month show a blank instead of a zero, which makes the "Diff" field show up as NaN. Not a problem, exactly, but I think it would be more useful to show 0, and the difference from zero.

Really like the idea. Google Analytics tracks loads of information, but it always takes me forever to actually find the information that I want.

Creating these types of reports is really useful. However, if I was to pay for it I'd like to have more reports and some flexibility in creating them.

Tom Kyte fan, by chance?

http://www.google.com/search?sourceid=chrome&ie=UTF-8...

Does the time of day report take into account the user's time zone (by location)?

This is really cool and super simple to install... Nice work!