Ask HN: Will referral codes cheapen honest referrals?

Last year we cleared $11 million in ARR¹ with almost 100% inbound sales (while bootstrapped).

Some customers have taken us into > 9 different gigs.

We are considering a Tesla style referral reward program (use this code, rewards accrue) to say thanks, but don’t want to accidentally cheapen a previously honest, organic thing.

Any thoughts?

__ ¹ https://blog.thinkst.com/2021/03/we-bootstrapped-to-11-million-in-arr.html