As a European, frankly this is ridiculous.

I'm as concerned as anyone about privacy issues but GDPR has just gone too far in the sense that nobody really understands it (I've undergone trainings with 2x previous employers and everyone just kind of shrugs that it doesn't make sense and we'll do our best bla bla bla ...) and that now they're trying to make an actual useful piece of software illegal? And that for reasons that the very people they're trying to protect will completely fail to understand.

So many marketing departments depend on it, how can they realistically enforce this law?

I'm saying this as someone who's not a fanboy, GA can be a pain to use and overly complex, maybe Matomo is even better.

This is typical EU over reaching bs.